Activewear meets Activism

Metanoia: a transformative change of heart

Metanoia Active was founded on the conviction that business should be a force for good. Tired of the hypocrisy and frightened by the future of fashion, we created a sustainable luxury activewear brand that sets a new standard.

Transformative change needs to happen now. Our activewear is made from traceable, biodegradable, and renewable Merino Wool. Sourced in New Zealand and made in Italy, we’re committed to preserving craftsmanship quality, durability, longevity, and sustainability.

Calling out corporations.

Fast fashion is the second largest polluting industry on earth, second to the oil industry. Most activewear brands use harmful polyester fabrics which take hundreds of years to biodegrade. They pollute waterways, produce microplastics, and are filled with toxins that are absorbed by the skin. Polyesters are also fossil fuel intensive, meaning their production significantly contributes to global warming.

Along with spearheading innovative sourcing and production, we believe in harnessing every opportunity for activism, so we’re calling out corporations. We are tired of all of the greenwashing without action. We need to herd an army of brands at the vanguard of sustainable activewear to combat climate change and pave the way for a better future, because there is no Planet B

We are all activists.

We recognize the urgent need for a better way of capitalism—one that puts principles, people, and the planet over profits. The next decade is pivotal in shifting the climate paradigm and we are dedicated to leading with our hearts and minds to urge a collective conversion of values. Rethink the system, demand better, and protest for change. We are all activists, big and small.